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Microsoft Research Asia Center for Interaction Design is conducting an anonimous short (just 8 question) survey on RSS reading habits. You can also upload your OPML to help with more accurate results.
Results will be released to the public on October 20th.
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Two more, this time a twosome. A variation with a similar idea but a different context suggested through typography.
Design is an exercise in blending unrealistic imagination and unimaginative reality
copy text: Frutiger 47 light condensed,
Renault text: DIN 1451 mittelschrift
Volkswagen: Futura bold
Since neither of the chosen car brands has very distinct, or rather unique visual cues with regards to typography I had to include a second photo to get the message across.
Most people probably do not know that Volkswagen has been using Futura bold almost exclusively on their ads (since forever apparently).
Renault is different. From what I can find, they’ve been anything but consistent in their typography. Lately though, they seem to have settled for DIN 1451 mittelschrift. Well, at least it appears to be most consistent across the board.
Perhaps it would be better to include a non specific concept car drawing and do everything very subtly with typography but somehow I doubt many would pick up on it. Plus, I sort of like this Renault Talisman concept.
What’s wrong with Volkswagen? Nothing appart from the fact I hate looking at them. Other than the old beatle and the Type 2 (bully, vee-dub, transporter…pick one) they’re among the most awful man made objects.
The message is different on this second spin of the idea. Although the words are the same they do not carry the same meaning.
DIN 1451 mittelschrift
Frutiger 47 light condensed
Butterbrotpapier
Arial
I was considering exploiting Helvetica vs Arial conflict but again… there isn’t much hope that people would pick up on the idea.
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