Comments(0) Ever wondered how books are made (specifically how text is set)? Appart from simply picking a readable font, there are numerous cosiderations and limitations that come into play.
India Amos describes the process from a book designers point of view in Making Castoff.
Read the comments section as well…
Comments(0) From guys at Forty Media, a short take on what to avoid when developing corporate identity
1) Corporate Identity Isn’t a Selling Point
The purpose of your identity is — perhaps surprisingly — not to convince people to buy your product… Instead, its primary role is to serve as an anchor that helps to lock the overall message created by those other tools into your customers’ minds. Think of it as a shortcut, a mnemonic to help your client remember the cumulative effect of your other sales and marketing efforts.
2) Corporate Identity Isn’t Critical
…because those big brands often thrive not because of their identities, but despite them.
3) Corporate Identity Isn’t Comfortable
…Committees are great at developing identities that are generally pleasant, but you can’t be generally pleasant and remarkable at the same time.
related and worth a read
– Top Ten Tips for Corporate Naming
– Corporate Identity or Customer Identity?
– The 5 Forbidden Words of Advertising (Quality – Service – Value – Integrity – Caring)
