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50 milliseconds starts now

Apparently it takes an average person just 50 milliseconds to judge the design of a website. At least that’s what some researchers at the Carleton University in Ottawa say. (  via ProBlogger )

“Visual appeal can be assessed within 50 milliseconds, suggesting that web designers have about 50 milliseconds to make a good impression,”

So make sure you do it right!

Camera Tossing

Every once in a while an idea comes along that simply floors me.  Tossing a camera is one of those wild and funny ideas that make perfect sense precisely because they don’t make any sense.

Why would you want to throw a camera around while it’s doing the exposure? Because it can be fun, the  results can be amazing and you’ve got nothing better to do at the time.

 Kinetic Photography might be a safer alternative if you’re not feeling brave enough.

Of course someone came up with the idea to make  a camera dedicated to the cause – satuGO

And yes, I’ve tried it. No, you won’t see the results. The problem being that I can’t download photos to a computer at the moment.

The small screen problem

I was watching Click on BBC earlier and in among the gadget reports from  CES was a problem many people in the TV/video industry will have to deal with in the near future.

I haven’t really thought about it much before but it really is something to work around somehow, The problem, or rather a creative limitation, is that many people are and will be watching news and various videos on portable devices such as mobile phones, PSPs, PDAs etc. where screen real estate doesn’t really offer much in terms of detail resolution. So people shooting a video and especially news footage have too avoid wide angle shots, details that are somehow important to the story have to appear larger, graphics have to be larger, shots have to be cropped tight etc. Everything has to appear larger to become visible on a small screen.

To me personally it is a step in the wrong direction in a way. I’m aware that creativity is a direct result of necessity but I can’t help but love it when things are actually big with lots of little detail to keep your eyes wandering around the screen.

Obviously the arguement would be that news footage isn’t really as much a creative piece as it is informative but forgetting about either one of those ingredients eventually leads into a downward spiral.

Oh well, since convenience always won over quality I (we) will have to adjust sooner or later.

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