Predicting the death of advertising
December 21st, 2005 
Comments(0)
Comments(0) Ahh, predictions, predictions…
Joel Stein of LA Times wrote a column titled The death of advertising, show by show
But now the advertising model is dying. More than 10% of Americans own a TiVo-style DVR, skipping all the ads.
HBO, which charges about $11 a month and has no ads, is far more profitable than any network. In the meantime, newspapers, hit hard by the Internet, are instituting massive cutbacks and layoffs,
Probably true that –
At this rate, we’ll soon have to directly pay the real cost for most of our high-quality media.
Maybe, by then, we’ll actually get to choose which programs we receive and get rid of all that crap that cable companies bundle in the package to make it look like they’re doing something.
