Is typography really 95% of web design?

Since most of the content on the web is text it must be so.     Information Architects started an interesting discussion but I just love the reply they got from George Everet:

The article focuses on typography as information architecture, something which a lot of people have disagreed with before. And the comments that follow the article pretty much disagree as I do. Type is only 90% of web design. The rest is using images and color theory.

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