Lessons in RSS advertising

February 12th, 2006 * Comments(0)
Contextual targeting gets turned upside down, it seems…. …. Apparently this logic falls apart when it comes to RSS feeds. When Feedburner started testing contextual ads, it found that they didn’t do well. So, they switched gears and started targeting ads at a site’s demographic of the site,

 Businessweek – Some Lessons on RSS Ads from Feedburner

No comments yet. Be the first.

Leave a remark

Gallery