I think I’m Swedish
July 16th, 2005 
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Comments(0) surely I must be 
despite having the highest Internet penetration rates in Europe, Swedes hate online ads. It turns out just 8 percent told the Sveriges Annonsorer (er, Association of Swedish Advertisers) that they found online ads helpful. Out of all the advertising Swedes are subjected to, only spam received as much contempt. In a sign that some truths are universal, Swedish advertisers have responded by …. increasing their online ad spending.
