Web Design for Advertising
a couple of thoughts and pointers from
Keith Robinson
7 and 8 are particulary interesting
7. Go beyond 800×600. You’ll have problems fitting many popular ad sizes in comfortably.
8. Argue against pop-ups and distracting Flash. If it’s your own site, don’t go there.
8. Argue against pop-ups and distracting Flash. If it’s your own site, don’t go there.
no. 4 isn’t bad either 
4. Think of ads as ancillary content. Helps ward of the feeling of selling out. ;)
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