effective page layout
Pri Poynterju so spisali obvezno branje za vse webdesignerje.
S tehnologijo eyetrack so spremljali kam so testni subjekti usmerjali poglede med navigiranjem razliènih spletnih strani.
Ugotovitve so precej zanimive in obèasno presenetljive.
The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.
Photographs, contrary to what you might expect (and contrary to findings of 1990 Poynter eyetracking research on print newspapers), aren’t typically the entry point to a homepage. Text rules on the PC screen — both in order viewed and in overall time spent looking at it.
Smaller type encourages focused viewing behavior (that is, reading the words), while larger type promotes lighter scanning.
it goes on and on…
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