Bad Layout
The what and why of bad layout conventions on the web as viewed and commented by Andy Rutledge
When newspapers and other print publications took their products to the Web, they were armed with what they thought was relevant design expertise. But this theretofore expertise turned to hubris when they failed to accurately recognize the constraints of this new medium. Their design and layout experience caused them to hold precious their deep columnar silo approach to sectional information presentation….
…When news main page sections are laid out in vertical columns of varying heights placed side-by-side it requires that a reader practice one of 2 irritating methods of content consumption: 1) scroll downward to scan a column’s or section’s content and then go back up to do the same with another column or section, or 2) scan horizontally across adjacent columns of differing contexts, then scroll down and repeat the process, etc…